Privacy Policy

1. Responsible company and contact

Responsible company: Béton Bolduc inc. (Quebec enterprise number 1148320444), 1358, 2e Rue du Parc-Industriel, Sainte-Marie, Quebec G6E 1G8. Expression Plan Design is a business activity of Béton Bolduc inc.

For any question, request for access or correction, or to withdraw your consent, write to the person in charge of the protection of personal information for Expression Plan Design: amalet@expressionplandesign.com.

Requests received through this site are managed in Béton Bolduc inc.’s customer relationship management system (HubSpot). Bolduc’s privacy policy also applies: bolduc.ca/politique-de-confidentialite.

2. Information we collect

• “Find a designer” form and newsletter: first name, last name, email, phone number, project city or address and description of your project.
• AI Landscape Design tool: the photo you upload, the selected style and your device’s IP address (to limit the number of free visuals).
• Client reviews: the name and testimonial you choose to publish.
• Email, phone or WhatsApp conversations: the information you share with us.
• Cookies and tracking technologies, only if you accept them: pages visited, device, browser, traffic source and interactions with our ads.

3. Why we use it

• To answer your requests and prepare a quote or a landscape plan.
• To connect you with a designer or landscaper in your area, if you ask us to.
• To generate the visuals of the AI Landscape Design tool.
• To send you our newsletter, if you subscribed.
• To measure and improve site traffic (with your consent).
• To measure the performance of our ads and show you relevant ads (with your consent).

We do not use your information for any other purpose without your consent, and we never sell it.

4. Cookies and tracking technologies

• Essential (always on): language choice, remembering your cookie preferences, security.
• Analytics: Google Analytics 4 (Google).
• Marketing: Google Tag Manager (Google), Meta Pixel (Meta) and HubSpot.

Non-essential cookies are off by default. They are only enabled after you agree in the banner shown on your first visit. You can change or withdraw your choice at any time with the “Cookies” button at the bottom of the screen or the link at the bottom of this page. Your choice is kept for 12 months.

5. Sharing with third parties and storage outside Quebec

• HubSpot (Béton Bolduc inc. account): management of requests, contacts and the newsletter.
• Google (Analytics, Tag Manager): analytics and advertising.
• Meta (Facebook, Instagram, WhatsApp): advertising and messaging.
• OpenAI, through Lovable’s AI gateway: generation of the AI Landscape Design visuals.
• Lovable: hosting of the site and its database.
• Partner designers and landscapers: only the contact details and information needed to follow up on your request.

We use service providers that process some information on our behalf, under contract and only for the purposes described here. Some are located outside Quebec, including in the United States. Before sharing information with them, we assess whether it will receive adequate protection, as required by law.

6. Retention

We keep your information only as long as needed for the purposes for which it was collected. Contact details of people who reached out to us are deleted or anonymized no later than 3 years after our last exchange, unless a legal obligation requires us to keep them longer. Analytics and advertising data are kept according to each provider’s settings.

7. Security

We take reasonable measures to protect your information: encrypted connection (HTTPS), access limited to people who need it and reputable providers. In the event of a confidentiality incident presenting a risk of serious injury, we will notify the people concerned and the Commission d’accès à l’information.

8. Your rights

• Access your personal information and obtain a copy, including in a structured, commonly used technological format.
• Have inaccurate, incomplete or ambiguous information corrected.
• Withdraw your consent at any time, including for the newsletter (unsubscribe link) and cookies.
• Ask that your information no longer be disseminated or that any hyperlink attached to your name be de-indexed, where the law allows.
• Be informed of any decision based exclusively on automated processing. We make no such decisions.

To exercise your rights, write to amalet@expressionplandesign.com. We respond within 30 days. If you are not satisfied with our response, you may file a complaint with Quebec’s Commission d’accès à l’information (cai.gouv.qc.ca).

9. Changes

We may update this policy. The last update date appears at the top of the page. In case of a significant change, we will indicate it on the site.